
New service categories include ____________.
A) style changes
B) line extensions
C) process innovations
D) service branding
E) service innovations
Correct Answer:
Verified
Q2: To obtain full value from any good
Q12: Supplementary service innovations are the most common
Q14: _ is required either for service delivery
Q15: Brand meaning has a stronger impact on
Q16: Acompany's market positioning strategy helps to determine
Q18: Three factors that contribute to the success
Q19: Supplementary services play an important role in
Q20: Brand Equity does NOT include the following
Q21: What are the components that the value
Q38: Which of the following is an example
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