________ uses a set of integrated applications to address all aspects of the customer relationship.
A)CRM
B)MIS
C)CLE
D)CLU

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) uses a set of integrated applications to address all aspects of the customer relationship, including sales management, customer service, and marketing automation. MIS (Management Information System) is a system that provides managers with information to make decisions and may include data from various sources beyond customer relationship. CLE and CLU are not related to customer relationship management.

________ Uses a Set of Integrated Applications to Address All