A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.
A)replenishment
B)bullwhip
C)ripple
D)exponential

Question

Quizplus · Accepted Answer

The bullwhip effect refers to the distortion of demand information in the supply chain, resulting in the amplification of demand fluctuations as information is transmitted up the supply chain from retailers to manufacturers. This can lead to inefficiencies and increased costs in the supply chain.

A Distortion of Information About the Demand for a Product