Common failures in CRM implementation include all of the following EXCEPT _____________.
A)employee enthusiasm about CRM
B)inadequate support from top management.
C)inadequate understanding of customer lifetime value
D)lack of coordination
E)failure to reengineer business processes

Question

Quizplus · Accepted Answer

Employee enthusiasm about CRM is not typically a common failure in CRM implementation. In fact, if employees are not enthusiastic and resistant to the system, it may indicate another issue, such as inadequate training or a lack of understanding of the benefits of CRM. The other options listed are commonly recognized as potential pitfalls in implementing CRM systems.

Common Failures in CRM Implementation Include All of the Following