All EXCEPT which of the following are reasons that service guarantees are powerful tools for both promoting and achieving service quality?
A)Guarantees reduce consumer complaining, increasing customer satisfaction and information from customers.
B)Guarantees force firms to focus on what their customers want and expect in each element of the service.
C)Guarantees set clear standards, telling customers and employees alike what the company stands for.
D)Guarantees building "market muscle" by reducing the risk of the purchase decision and developing long-term loyalty.
E)Guarantees force service organizations understand why they fail and encourage them to identify and overcome potential fail points.

Question

Quizplus · Accepted Answer

Guarantees do not reduce consumer complaining but rather encourage it by providing a clear channel for feedback when service expectations are not met. This increases the information flow from customers about service failures, which can be used to improve service quality.

All EXCEPT Which of the Following Are Reasons That Service