Apple Inc. is a firm that is proactive, innovative and risk-taking. From this description, we can most accurately conclude that Apple has a high level of:
A) enterprise focus
B) innovative intensity
C) entrepreneurial intensity
D) creative intensity
E) innovative concentration

Question

Quizplus · Accepted Answer

The mention of Apple being "entrepreneurial," "proactive," and "risk-taking" suggests that Apple has a high level of entrepreneurial intensity, which refers to the extent to which a company exhibits behavior that is consistent with being entrepreneurial, such as being innovative and taking risks.

Apple Inc Is a Firm That Is Proactive, Innovative and Risk-Taking