Sarah Thorton is the founder of a company named Extreme Sports Apparel. The company makes apparel products for extreme sports enthusiasts such as rock climbers, triathletes, parasailors, and BMX bikers. Sarah wants her company to pursue a high level of corporate entrepreneurship. To achieve that goal, Sarah's firm should be:
A) innovative, risk averse, and take a "wait and see" posture
B) taking a "wait and see" posture, innovative, and risk taking
C) proactive, not innovative, and risk taking
D) taking a "wait and see" posture, not innovative, and risk averse
E) proactive, innovative, and risk taking

Question

Quizplus · Accepted Answer

To pursue a high level of corporate entrepreneurship, a company needs to be proactive, innovative, and risk-taking in order to identify and pursue new opportunities in the market. Being risk-averse and taking a "wait and see" posture would prevent the company from taking advantage of potential opportunities and hinder its growth. Therefore, the best option for Sarah's firm is to be proactive, innovative, and risk-taking.

Sarah Thorton Is the Founder of a Company Named Extreme