The Savvy Entrepreneurial Firm feature in Chapter 11 focuses on Airbnb, the company that created a marketplace for people to list, discover, and book unique spaces in people's homes or apartments while traveling. According to the feature, Airbnb was able to generate substantial buzz about its service via the use of ________.

Question

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According to the feature, Airbnb was able to generate substantial buzz about its service via the use of blogs, specifically leveraging the power of influential bloggers to write about their experiences using Airbnb.

The Savvy Entrepreneurial Firm Feature in Chapter 11 Focuses on Airbnb