In the context of strategic alliances, ________ typically match a company with a distribution system with a company that has a product to sell to increase sales of a product or service.
A) promotion alliances
B) marketing alliances
C) organizational alliances
D) directional alliances
E) technological alliances

Question

Quizplus · Accepted Answer

Marketing alliances typically involve matching a company with a distribution system with a company that has a product to sell to increase sales of a product or service. Promotion alliances involve cooperation in advertising or sales promotion efforts, organizational alliances involve partnering to improve processes or management practices, directional alliances involve aligning strategic goals, and technological alliances involve sharing technology or research and development efforts.

In the Context of Strategic Alliances, ________ Typically Match a Company