In a link joint venture, the position of the parties is not symmetrical, and the objectives of the partners may diverge.

Question

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In a linked joint venture, one partner provides access to its distribution channels or customer base while the other partner provides a product or service that complements those channels or customers. As a result, the objectives of the partners may differ, and the position of the parties is not symmetrical.

In a Link Joint Venture, the Position of the Parties