Business-to-consumer (B2C) e-commerce in the United States:
A) has grown at double-digit rates between 2010 and 2014.
B) has less revenue than C2C e-commerce.
C) now constitutes over 40% of the overall U.S. retail market.
D) is growing more slowly as it confronts its own fundamental limitations.

Question

Quizplus · Accepted Answer

According to the National Retail Federation, B2C e-commerce in the United States has grown at double-digit rates between 2010 and 2014.

Answer: D
 While B2C e-commerce has experienced significant growth in the past, it is facing challenges such as high competition, concerns about privacy and security, and limitations in online shopping experiences. As a result, B2C e-commerce is growing more slowly than it has in the past.

Note: Options B and C are incorrect. According to eMarketer, B2C e-commerce has generated more revenue than C2C e-commerce in the United States. Additionally, while B2C e-commerce has grown significantly, it still only represents a fraction of the overall U.S. retail market, which is estimated to be over $5 trillion. Thus, option C is also incorrect.

Business-To-Consumer (B2C) E-Commerce in the United States