Which of the following is a characteristic of the Consolidation phase of e-commerce?
A) predominance of pure online strategies
B) emphasis on revenue growth versus profits
C) brand extension and strengthening becomes more important that creating new brands
D) shift to a technology-driven approach

Question

Quizplus · Accepted Answer

During the Consolidation phase of e-commerce, businesses tend to focus on brand extension and strengthening instead of creating new brands. This is because they have already established a foothold in the market and are trying to solidify their position. In this phase, maintaining profitability and sustainability become more important than just revenue growth. Pure online strategies may still be important, but offline strategies may also be included to enhance consumer experience. While technology continues to play a crucial role, the focus shifts towards using it to streamline processes and improve customer experience, rather than just for the sake of technological advancement.

Which of the Following Is a Characteristic of the Consolidation