Information from CRM systems increases sales revenue by _______________________________________ for focused marketing and cross-selling.
A) identifying the least expensive customers and segments
B) identifying the most expensive customers and segments
C) identifying the least profitable customers and segments
D) identifying the most profitable customers and segments

Question

Quizplus · Accepted Answer

CRM systems help businesses identify their most profitable customers and segments, allowing them to focus on targeted marketing and cross-selling efforts. This can lead to increased sales revenue by tailoring products and services to the needs of their most valuable customers. Identifying the least profitable customers and segments may also be useful for cost-cutting measures, but it does not directly contribute to increasing sales revenue.

Information from CRM Systems Increases Sales Revenue by _______________________________________ for Focused