______________________ tools enable a business to connect customer conversations and relationships from social networking sites to CRM processes.
A) Social CRM
B) Twitter CRM
C) Facebook CRM
D) Salesforce CRM

Question

Quizplus · Accepted Answer

Social CRM tools are designed specifically to integrate social media interactions and data with a company's CRM strategy. While Twitter and Facebook may be individual social networking platforms, Social CRM platforms can help businesses manage all social media conversations and track them alongside traditional customer interactions in one system. Salesforce CRM is a popular CRM platform, but it is not specific to social media integration.

______________________ Tools Enable a Business to Connect Customer Conversations and Relationships