Samantha, a supply chain manager at a consumer goods packaging company, often reviews what her competitors are up to, especially to identify innovative best practices that her company could potentially adopt. This is an example of:

Question

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Samantha's behavior is an example of benchmarking, which involves comparing an organization's processes and performance against industry best practices or competitors. By reviewing her competitors, Samantha is seeking to identify areas of improvement and potential opportunities for her company to implement innovative solutions.

Samantha, a Supply Chain Manager at a Consumer Goods Packaging