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Bethany's Boutique, a Small Women's Clothing Boutique, Sells Only Top

Question 91

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Bethany's Boutique, a small women's clothing boutique, sells only top quality, expensive women's apparel and accessories and offers a personal shopper service to customers. This store is located downtown in a large city. Bonnie's Bargain Barn, a large women's clothing store located in a strip mall in a rural area outside of the same city, sells only deep discounted women's apparel and accessories. Identify and define which strategy each store is using. Describe, using examples, how each of their primary HR activities may be different based on the strategy they are using.

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Bethany's is using differentiation strat...

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