An organization following a differentiation strategy will most likely pay wages that lead the market in order to attract the very best applicants.

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A differentiation strategy aims to create a unique and valuable product or service to attract customers. In order to achieve this, the organization may also have to attract the best talent in the industry by paying higher than the market wages. This helps the organization to maintain its competitive advantage by having innovative and skilled employees.

An Organization Following a Differentiation Strategy Will Most Likely Pay