In a company culture where creativity is valued, such as a marketing or PR firm, compensation systems should be set up to reward new and innovative marketing ideas, such as bonuses for each new account an employee wins based on their creative ad designs.

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This is because in a company culture where creativity is valued, it's important to incentivize employees to come up with new and innovative marketing ideas. Offering bonuses for winning new accounts based on their creative ad designs can motivate employees to think outside the box and ultimately benefit the company's bottom line.

In a Company Culture Where Creativity Is Valued, Such as a Marketing