A firm can use marketing to attempt to transform a(n) ________ into a perceived need for the firm's product or service.

Question

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Marketing strategies can help create a sense of want or desire for a particular product or service. By showcasing the benefits of a product, a firm can make consumers believe they need it. Therefore, the firm is attempting to transform a want into a perceived need for their product or service.

A Firm Can Use Marketing to Attempt to Transform A(n)