A marketer who first identifies consumer needs and then creates value by providing products that satisfy those needs is practicing the ________.

Question

Quizplus · Accepted Answer

The marketing concept is about identifying and satisfying consumers' needs by creating value through products or services that meet those needs. It is a customer-centric approach that places the consumer at the center of the marketing process. The other options (sales orientation, customer lifetime value concept, production orientation, and social responsibility concept) may also be important for businesses, but they do not emphasize the importance of identifying and satisfying consumer needs as the marketing concept does.

A Marketer Who First Identifies Consumer Needs and Then Creates