________ is an organizational function and a collection of processes designed to plan for, create, communicate, and deliver value to customers.

Question

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Marketing is the collection of processes and strategies designed to plan for, create, communicate, and deliver value to customers. Selling is focused on pushing products or services to customers, advertising is a subset of marketing that involves paid communication through mass media, bartering is a form of exchange without using money, and negotiating is a skill used in various business functions, including marketing.

________ Is an Organizational Function and a Collection of Processes