Which of the following is most likely to happen when a consumer does not perceive that a product has utility?

Question

Quizplus · Accepted Answer

If a consumer does not perceive that a product has utility, it is unlikely that they will buy the product. Having a perceived need for the product or being influenced by marketing are also unlikely if utility is not perceived. Researching the product before buying it may occur if the consumer is uncertain about the perceived utility, but it is not the most likely outcome.

Which of the Following Is Most Likely to Happen When