A for-profit firm delivers ________ in exchange for money from consumers.

Question

Quizplus · Accepted Answer

A for-profit firm delivers value in exchange for money from consumers. Value refers to the satisfaction or benefit that consumers receive from the product or service that they purchase. The firm aims to create products or services that meet the needs and wants of consumers and deliver value to them, which in turn will generate revenue and profits for the firm. While demand, perceived need, perceived want, and need are all relevant concepts in marketing, they do not fully capture the exchange that takes place in a for-profit transaction.

A For-Profit Firm Delivers ________ in Exchange for Money from Consumers