You are directed to study the cultural, economic, technological, political, and legal factors that are larger forces affecting your company. What are you studying?
A) the macroenvironment
B) the microenvironment
C) the business market
D) the marketing mix
E) the global environment
Correct Answer:
Verified
Q13: The _ environment consists of factors that
Q14: The _ of a business is made
Q15: A firm's internal environment does NOT include
Q16: You are directed to study the actors
Q17: The unemployment level is determined by the
Q19: Which of the following is NOT one
Q20: The implementation of marketing practices directed outside
Q21: By definition, a consumer's surplus occurs when
Q22: In marketing terms, B2B stands for _.
A)
Q23: The U.S. Consumer Product Safety Commission and
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