________ are characteristics of human population that are used to identify markets.

Question

Quizplus · Accepted Answer

Demographics, such as age, gender, income, education, and geography, are commonly used characteristics of human population to identify markets. They give marketers insights into the needs, preferences, and behaviors of different consumer groups, which can inform product development, pricing strategies, promotional campaigns, and distribution channels. Social movements, on the other hand, are collective actions that seek to bring about social and cultural change, such as the environmental movement, LGBTQ rights movement, or anti-racism movement. The Four Ps (product, price, place, promotion) are a framework for marketing mix strategy, not a characteristic of human population. Demands refer to the desire for a particular product or service, which is influenced by needs, affordability, and other factors.

________ Are Characteristics of Human Population That Are Used to Identify