Which of the following best explains how consumers make purchase decisions in consumer markets?

Question

Quizplus · Accepted Answer

Consumers make purchase decisions by assessing the utility of the offered product or service, that is, evaluating how useful or satisfying the product or service can be to meet their needs or wants. This evaluation process involves comparing different options, considering the price and quality trade-offs, and weighing the benefits and drawbacks of each alternative. Other factors that might influence consumer purchase decisions include social influences, personal values and beliefs, past experiences, and marketing efforts by firms.

Which of the Following Best Explains How Consumers Make Purchase