Worthington Farm raises chickens. For years, it has used wooden coops for hauling its poultry to market. The owner of the farm needs to buy some replacement coops and is considering buying plastic coops that are slightly more expensive than wooden ones but much easier to clean after use. This purchase of coops is an example of a ________.

Question

Quizplus · Accepted Answer

This is a modified rebuy situation because the buyer is considering a new type of coop (plastic) to replace the old type (wooden), but the supplier has not changed. It is not a new task because the farm has been using coops for years, nor is it a straight rebuy because the buyer is considering a new option. It is also not a solution selling situation or value analysis, as these involve a more complex sales process.

Worthington Farm Raises Chickens