The microenvironment and the macroenvironment are both part of a company's external environment.

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The microenvironment and macroenvironment are two components of a company's external environment. The microenvironment consists of factors close to the company, such as suppliers, customers, competitors, and stakeholders. The macroenvironment includes broader societal and environmental factors that can affect the company, such as political, economic, sociocultural, technological, ecological, and legal factors. Both micro and macro environment play a crucial role in shaping a company's business and marketing strategies.

The Microenvironment and the Macroenvironment Are Both Part of a Company's