A business plan ________.
A) is a process for analyzing marketing strategies
B) is a type of marketing audit
C) can be used interchangeably with a marketing plan
D) includes the decisions that guide the entire organization
E) makes a SWOT analysis unnecessary

Question

Quizplus · Accepted Answer

A business plan includes the decisions that guide the entire organization, not just marketing strategies. It is not interchangeable with a marketing plan, and actually includes a marketing plan as just one component. A SWOT analysis may be included as part of a business plan, but it does not make it unnecessary.

A Business Plan ________