When a business determines its overall goals and the steps it will take to achieve them, the business is conducting ________ planning.
A) mission
B) tactical
C) strategic
D) marketing
E) operational

Question

Quizplus · Accepted Answer

Strategic planning involves setting long-term goals and determining the steps necessary to achieve them. This is a high-level planning process that focuses on the overall direction and vision of the organization. Tactical planning is more short-term and involves specific actions to achieve the goals set out in the strategic plan. Marketing planning focuses specifically on the marketing aspect of the business, while operational planning deals with day-to-day activities and processes to ensure efficient functioning of the business. Mission planning is similar to strategic planning, but it specifically focuses on defining the purpose and values of the organization.

When a Business Determines Its Overall Goals and the Steps