A ________ strategy identifies how a business communicates product or service benefits and value to its target market.
A) place
B) promotion
C) pricing
D) product
E) position

Question

Quizplus · Accepted Answer

Promotion refers to the communication strategy used by a business to promote its products or services to its target market. Place refers to the distribution channels used to make products or services available to customers, pricing refers to the pricing strategy used by a business for its products or services, product refers to the actual product or service being offered, and position refers to the overall image or perception of the business in the minds of consumers.

A ________ Strategy Identifies How a Business Communicates Product or Service