The vice president of marketing for a software development company wants "to increase new business customers by 20 percent within the next two years." This is an example of a ________.
A) marketing objective
B) business vision
C) business mission
D) strategic plan
E) marketing audit

Question

Quizplus · Accepted Answer

The statement outlines a specific goal for the marketing department, making it a marketing objective. It is not a vision or mission statement for the company as a whole, nor is it a strategic plan or a marketing audit.

The Vice President of Marketing for a Software Development Company