The market for two-way radios is rapidly shrinking. A company that has a small share of the two-way radio market would be considered a(n) ________ in terms of the BCG growth-market matrix.
A) exclamation mark
B) dog
C) cash cow
D) star
E) question mark

Question

Quizplus · Accepted Answer

In the BCG growth-market matrix, a company with a small share of a shrinking market is considered a "dog." Dogs have low market growth and low market share, making them unattractive opportunities for investment or growth.

The Market for Two-Way Radios Is Rapidly Shrinking