Harris, the marketing manager at a small sports retail chain, has conducted a marketing analysis. He has investigated the company's internal resources and characteristics, as well as factors and trends in the competitive sports retail chain market. Which of the following has Harris completed?

Question

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Harris has conducted a SWOT analysis which involves analyzing the strengths, weaknesses, opportunities, and threats of a company's internal and external factors. A portfolio analysis involves assessing a company's product portfolio, a balanced scorecard is a performance management tool, a marketing plan is a written document outlining a company's marketing strategies, and a marketing mix involves the 4Ps of marketing (product, price, promotion, and place).

Harris, the Marketing Manager at a Small Sports Retail Chain