In the BCG matrix, stars and cash cows require a similar level of investment of a company's resources.

Question

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Stars require a higher level of investment compared to cash cows as they have a high market share in a rapidly growing market and require investment to maintain their position. Cash cows, on the other hand, have a high market share in a mature market and require less investment as they generate a steady cash flow.

In the BCG Matrix, Stars and Cash Cows Require a Similar