The achievement of a marketing objective is not typically measured as a part of the marketing planning process.

Question

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The achievement of marketing objectives should be measured as a part of the marketing planning process. This helps to determine whether the marketing plan is effective and whether adjustments need to be made. Measuring the achievement of marketing objectives also helps to identify areas where the marketing strategy may need to be revised in order to improve results.

The Achievement of a Marketing Objective Is Not Typically Measured