One aim of marketing planning is to connect a business to the environment in which it functions.

Question

Quizplus · Accepted Answer

This is true because marketing planning involves identifying and analyzing external factors such as market trends, competition, and consumer behavior, and using that information to develop strategies that align with the business's goals and objectives. By connecting the business to its environment, the marketing plan helps to ensure that the business is responsive to changes in the market and can adapt its strategies accordingly.

One Aim of Marketing Planning Is to Connect a Business