When a marketing manager decides to run a quarter-page ad in the business section of the local newspaper to promote goodwill toward his company, he is executing part of a tactical plan.

Name: When a marketing manager decides to run a quarter-page ad in the business section of the local newspaper to promote goodwill toward his company, he is executing part of a tactical plan.
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Question

Quizplus · Accepted Answer

Running an ad in the newspaper is a specific action that falls under the tactical aspect of a marketing plan.

When a Marketing Manager Decides to Run a Quarter-Page Ad