Which brand positioning level is most likely to create a relationship with a customer that engenders brand loyalty, commitment, and strong consumer equity?

Question

Quizplus · Accepted Answer

Values-based brand positioning focuses on creating an emotional connection with the customer by aligning the brand's values and beliefs with those of the customer. This can create a deeper level of loyalty and commitment beyond just the benefits or service attributes of the brand. When customers share the same values as the brand, they are more likely to remain loyal, even in the face of competitive offers.

Which Brand Positioning Level Is Most Likely to Create a Relationship