For a fee, some companies ________ names or symbols previously created by other manufacturers, characters from popular movies and books, or works of art, any of which can provide brand equity.

Question

Quizplus · Accepted Answer

The word "license" specifically refers to the act of paying for the right to use or make copies of someone else's intellectual property, such as a previously created name, symbol, or work of art.

For a Fee, Some Companies ________ Names or Symbols Previously