________ consists of characteristics that make a brand unique.
A) Brand valuation
B) Brand equity
C) Brand personality
D) Licensing
E) Intellectual property

Question

Quizplus · Accepted Answer

Brand personality consists of the characteristics that make a brand unique, including its values, beliefs, and traits. It shapes how customers perceive and identify with the brand. Brand valuation and brand equity refer to the value of the brand itself, while licensing and intellectual property refer to legal concepts related to the use and protection of brand assets.

________ Consists of Characteristics That Make a Brand Unique