________ is used when a company introduces a new item under an existing brand name to an established product line.
A) Line extension
B) Licensing
C) Brand extension
D) Co-branding
E) Bundling

Question

Quizplus · Accepted Answer

Line extension is the correct answer as it refers to the introduction of a new item under an existing brand name to an established product line. Licensing involves granting permission to another company to use a brand name or trademark. Brand extension is similar to line extension, but it involves introducing a new product category under an existing brand name. Co-branding refers to the collaboration of two or more brands on a product or service. Bundling involves offering multiple products or services as a package deal.

________ Is Used When a Company Introduces a New Item