________ involves the naming and organizing of brands within a broader portfolio.
A) Brand valuation
B) Brand equity
C) Brand personality
D) Brand architecture
E) Brand alliance

Question

Quizplus · Accepted Answer

Brand architecture refers to the way a company organizes and presents its brands within a portfolio. It involves the hierarchy and relationship of brands, as well as the naming and visual identity system used to differentiate them.

________ Involves the Naming and Organizing of Brands Within a Broader