In the competition between ________ and ________ brands, retailers have the advantages of controlling what products will be stocked, where products will be stocked, and what prices will be charged.
A) national; manufacturer
B) store; private label
C) manufacturer; private label
D) store; licensed
E) private label; distributor

Question

Quizplus · Accepted Answer

In the competition between manufacturer and private label brands, retailers have the advantage because they can decide which products (both manufacturer and private label) to stock, where to place them in the store, and at what price points to sell them. This control allows retailers to strategically manage the competition between these two types of brands to their benefit.

In the Competition Between ________ and ________ Brands, Retailers Have

In the Competition Between and Brands, Retailers Have