Which of the following should a company LEAST expect as a benefit resulting from co-branding?
A) Product development and research costs are avoided.
B) Loyalty from each brand is extended to the co-branded product.
C) Shortcomings of one brand are compensated for by strengths of the other brand.
D) Promotion costs are split between partners.
E) New market opportunities are created.

Question

Quizplus · Accepted Answer

Co-branding typically involves additional product development and research costs, so a company should not expect to avoid these costs as a benefit of co-branding.

Which of the Following Should a Company LEAST Expect as a Benefit