________ is the process through which the market offering is positioned in the consumer's mind to produce a perception of advantage.
A) Brand knowledge
B) Brand equity
C) Brand alliance
D) Brand categorization
E) Brand strategy

Question

Quizplus · Accepted Answer

Brand strategy is the process through which companies aim to create a unique image and position their products or services in the minds of consumers. This involves analyzing the target market, identifying the key benefits and attributes of the offering, and determining how to communicate these effectively to the target audience. The ultimate goal is to create a perception of advantage that sets the brand apart from competitors and drives consumer loyalty and preference.

________ Is the Process Through Which the Market Offering Is