Which of the following is NOT a desirable quality for a brand name?
A) It should suggest something about the product or service.
B) It should be memorable and distinctive.
C) The brand should almost always be a long word to get attention.
D) The name should export smoothly to foreign markets.
E) Its name should qualify for protection as intellectual property.

Question

Quizplus · Accepted Answer

The statement "The brand should almost always be a long word to get attention" is not true. A brand name should be easy to remember and pronounce, and neither the length nor shortness is necessarily an advantage. In fact, some of the most famous and successful brands have short names (e.g., Apple, Nike, Coca-Cola).

Which of the Following Is NOT a Desirable Quality for a Brand