________ occurs when two or more established brand names collaborate on the marketing of one specific product.
A) A brand extension
B) Brand equity
C) Co-branding
D) A line extension
E) Cannibalization

Question

Quizplus · Accepted Answer

Co-branding is the collaboration of two established brand names for the marketing of one specific product. This strategy helps both brands to expand their customer base and increase brand awareness. It also allows each brand to leverage the strengths and positive associations of the other brand. Examples of co-branding include the partnership between Nike and Apple for the Nike+ iPod Sport Kit, and the Starbucks and Hershey's collaboration for Starbucks Hot Cocoa.

________ Occurs When Two or More Established Brand Names Collaborate