A(n) ________ is a promise to deliver specific benefits associated with products or services to consumers.
A) service
B) brand
C) license
D) patent
E) alliance

Question

Quizplus · Accepted Answer

A brand is a promise to deliver specific benefits associated with products or services to consumers. It encompasses the name, logo, imagery, and overall identity of a company or product, and represents the value and quality that consumers can expect.

A(n) ________ Is a Promise to Deliver Specific Benefits Associated