Which of the following is defined as the differential effect that brand knowledge has on the customer response to marketing efforts?
A) attitudinal brand equity
B) customer-based brand equity
C) loyalty
D) brand valuation
E) brand positioning

Question

Quizplus · Accepted Answer

Customer-based brand equity is the differential effect that brand knowledge has on the customer response to marketing efforts, including their perception of the brand, their attitudes towards it, and their behavior in relation to the brand. Attitudinal brand equity refers only to the positive attitudes customers have towards the brand, while loyalty and brand positioning are related but distinct concepts. Brand valuation involves assessing the monetary value of a brand.

Which of the Following Is Defined as the Differential Effect